At Birdvision, we are fortunate to interact with some of the best marketing minds from Indian industry. One thing that has stood out from all these conversations is that "Marketing is more of a science rather than art". As science is all about facts, milestones and objectivity, so is marketing.
Birdvision is constantly making efforts in bringing objectivity to marketing campaigns. Prosumer is a result of sustained efforts in that direction. Prosumer helps marketing managers in executing consumer campaigns that are data centric, measurable and deliver pre-defined experiences to customers.
Key Challenges of a Marketing Manager Addressed by Prosumer
1. Collect data of anonymous customers
2. Create more opportunities (touch points) for customer interactions
3. Deliver a curated experience to customers during the campaigns
4. Do data visualization using dashboards to stay on top of the campaigns
5. Spend less time on trivial things like sourcing& delivery of rewards
6. Share insightful reports around campaigns internally in limited available time
What is Prosumer..?
It is a marketing automation platform for improving RoI of marketing campaigns aimed at consumers. It facilitates automated execution of simple and complex marketing campaigns. It also makes these campaigns measurable by collecting data points that never existed before.
Some immediate and visible benefits of using prosumer for marketing campaigns
1. Reduction of manual efforts
2. Increase in touch points for engagement
3. Creation of large databank of customers
4. Wonderful experience to customers across channels (offline & online)
5. Measurability of success on pre-defined parameters
6. Faster turnaround time for campaigns
7. Insights into consumer behaviour
What Do We Offer..?
Prosumer as a Full Service or a SaaS solution
||As a Service||As a Platform|
|Program Execution||BVC will execute using its software||Client will execute using BVC's software|
|Scheme creation & management||BVC||Client|
|Catalogue creation & Management||BVC||Client|
|Participant database Management||BVC||Client|
|Communication (Email & SMS)||Automated / BVC||Automated / Client|
|Winner list publishing||Automated||Automated|
|Processing of documents &
validating eligibility of winners as per T&C
|Addressing participant’s grievances||BVC||Client|
|Sourcing and dispatch of gifts selected||BVC||Client|
|Scheme closure||BVC & Client||BVC & Client|
|Reports & analysis||BVC||BVC & Client|
Case Study 1
Market leader in Anti-virus business Improves RoI of its Contests by increasing engagement opportunities (touch points) and improving experience for its customers during all interactions. Know More