Challenges
The company has been running consumer campaigns for creating excitement and engagement around its brand for couple of years.
The objective has been to create a greater brand recall and awareness about its latest products.
- In the earlier avatar, these contests provided limited opportunities for the company to connect with their customers.
- The manual intervention needed for the campaigns created lot of pressure on marketing resources and
led marketing team to focus on execution rather than the desired outcome.
- The customers also had to wait for long time to claim their prizes leading to overall less satisfaction.
Our Solution
Birdvision Consulting deployed its engagement platform to automate the process.
- Once the Customers register for the contest, the entire process is handled by Birdvision's proprietary software.
- It allows the company to create more engagement milestones within the campaign.
- Manual interventions get reduced to minimal.
- The marketing resources are better aligned with the campaign success metrics.
Process Flow of automation used
Results
- Customer interactions during campaign increased by 3-fold.
- Manual efforts reduced by upto 40%.
- Campaign participation increased by 15%.
- Winners microsite garnered more than 30,000 unique visitors.
- Gift distribution time reduced from 60 days to 15 days.